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Diagnostics Branding
BMY Diagnostics Center
A precise, technology-forward identity for a modern diagnostics center.
BrandingDiagnosticsIdentityMarketing
About the project
BMY Diagnostics Center is a modern diagnostics facility focused on accuracy and patient experience. We built a brand identity that communicates precision and trust - clean typography, a calm color palette, and a logo system that reads clearly at every scale, from microscope slide labels to building signage. The engagement included full identity, marketing collateral, and digital touchpoints.
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